Social games as a key point of evolution for the game industry, says ex-Sony executive
I do think that it's not a fad. I think that maybe at the moment it's the area that has a lot of focus, and that maybe the attention will move away from it in the next year or two, but from a business and consumer point of view I don't think it's going to go away. I think that if anything it's going to grow and become embedded and a fundamental part of how we play and communicate with each other and entertainment ourselves. I wouldn't like to say it's unstoppable, but I see it as a central thread of how interactive entertainment is evolving.
Gamesindustry.biz interviews Jamie MacDonald, the former VP of Sony Worldwide Studios, who puts social games into context. (Registration is required for the full article.)
